Nevada Film Office


For nearly 30 years, the Nevada Film Office (NFO) has been promoting the Silver State as a film and production destination.

There are many famous arches located throughout the world. There’s the Arc de Triomphe in Paris, the Marble Arch in London, the Soldiers and Sailors’ Arch in New York, the Gateway Arch in St. Louis and of course the Golden Arches of McDonald’s. But none seem to have the character, charm and enchantment of the iconic Reno Arch which has been greeting visitors, newcomers and residents of Reno along Virginia Street since 1927.

The first Reno Arch was built to promote the Reno Transcontinental Highway Exposition which celebrated the completion of the Lincoln and Victory Highways (today U.S. Highway 50 and Interstate 80, respectively.

After the Exposition, the City Council sponsored a contest to come up with a slogan for the arch.  On June 25, 1929 a Sacramento man was awarded $100 for the winning phrase “The Biggest Little City in The World” which is still branded on the arch to this day.

In 1963, a second generation of the arch was designed and built with a 60’s style look including plastic paneling. That arch stood until 1987 when it was replaced by a more modern sign created by YESCO (Young Electric Sign Company) which still stands till present day.

Recently, the 2,076 incandescent 11-watt bulbs in the Reno Arch were replaced with highly energy efficient 2.5 watt LED bulbs which will yield 70% in energy savings with 61,536 Kilowatt hours of electrical consumption being reduced per year. Even the famous Reno Arch is going green! Numerous movies have used the arch prominently including “Sister Act” with Whoppi Goldberg, “Waking Up in Reno” with Patrick Swayze, “Diamonds” with Kirk Douglas, “Kingpin” with Woody Harrelson and “Pink Cadillac” with Clint Eastwood.

If you are interested in shooting your next production or project at the Reno Arch or any other one-of-a-kind locations throughout the state of Nevada, give us a call or check out nevadafilm.com to see our photo image library.

Several productions have shot in Nevada during May and June; some of which include:  independent feature films “The Bath Ring”, and “Here Comes The Boom”, and Reality and TV shows such as: “Top Gear”, “Giuliana & Bill”, “Millionaire Matchmaker”, “Auction Hunters”, “America’s Got Talent”, “Model Latina” and the “Today Show”.