Zappos CEO Sparks Downtown Las Vegas Start-Ups

Las Vegas isn't exactly known as a mecca for start-up companies. But recently, it has been referred to as Start Up City. The label is a reference to the latest venture by Zappos CEO Tony Hsieh -- a multi-million dollar investment to transform downtown into a model for redevelopment everywhere.

Hsieh plans to relocate his 1,200 employees from Henderson to the old Las Vegas City Hall next year. And he says they won't be alone.

To help populate downtown with artists, entrepreneurs, and tech workers, Hsieh committed hundreds of millions dollars of his own money to redevelopment efforts. An investment that has the potential to pay off far beyond East Fremont Street.

Hsieh's downtown begins east of Las Vegas Boulevard -- the dividing line, as he sees it, between tourists and locals. To prepare for his company's move from Henderson to the old City Hall, the Zappos CEO filed his own change of address card last year, listing East Fremont Street as his new community.

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